Rossomondo has been brought in to replace Manel Arroyo as chief commercial officer at Dorna, having beforehand served as vp of worldwide sponsorship and media for the Nationwide Basketball League in North America.
He was current on the Americas Grand Prix final week for the primary time, with Dorna CEO Carmelo Ezpeleta describing his arrival to the sequence as “a brand new period in MotoGP.”
Utilizing his NBA background, Rossomondo has set himself the purpose of revitalising a world championship that aspires to seduce new audiences, to make sure a future as engaging because the one designed by Liberty Media to spice up the recognition of F1 – which is now a enterprise that generates greater than 2.5 billion euros, in response to Forbes information, and that in 2022 skilled a development that exceeded 400 million dollars in comparison with the earlier 12 months.
“I feel it’s an unbelievable property, product,” Rossomondo stated of F1 in an unique interview with Autosport. “It truly is. I feel we will be pretty much as good as they’re, if not higher. And I feel we can be completely different.
“I feel we will be uniquely MotoGP. Pay attention, we’ll steal some concepts from them. We’re not afraid to steal the nice concepts, however we’ll have our personal good concepts and hopefully they’ll steal some from us.”
Rossomondo is a part of a brand new firm technique at Dorna to strengthen the MotoGP industrial equipment.
The aim of his incorporation is to regain market and display screen share, and to interrupt into the youthful generations, who’ve proven a sure disaffection for a product with an apparent sporting worth.
Race begin
Picture by: Gold and Goose / Motorsport Images
The problem is big for Rossomondo, who’s delighted with the chance.
“It means lots that MotoGP has believed in me, as a result of that signifies that they imagine I’ve the correct expertise to hold out this journey,” says the brand new CCO.
Rossomondo admits he has been stored up at night time with concepts flooding to him about what he can do for MotoGP, a key issue being a need to maintain the sequence related all year long when there is not a grand prix weekend.
“I need a competitors that’s related when there isn’t any grand prix,” he stated. “I am trying to hold individuals engaged all 12 months spherical, not simply on the races. Just like the NFL, which has 18 busy weekends within the common season, however they get to be related all year long.”
One other approach to regenerate MotoGP is by assimilating concepts from different disciplines, such because the NBA, with Rossomondo stating: “If there’s one factor the NBA does higher than anybody else, it is storytelling.
“In the event that they imagine in one thing, they may make it exist.”
