F1: No fears of dilution with three US races from 2023 - Motor Informed
Formula 1

F1: No fears of dilution with three US races from 2023

F1 introduced earlier this week that it could be returning to Las Vegas in 2023, staging a brand new grand prix incorporating the long-lasting Strip round a three.Eight-mile avenue circuit.

Las Vegas has signed an preliminary three-year deal to host a grand prix that can be staged on Saturday evening, becoming a member of the present US occasions in Miami and Austin.

It means the USA will stage extra races than every other nation subsequent yr, with three occasions all on totally different timezones. The 10pm begin time in Las Vegas means the brand new race will hit the prime-time viewers on the west coast of the USA, and can be an early-morning occasion in mainland Europe on the Sunday.

Domenicali mentioned there have been no fears this might result in the American market turning into diluted, believing every race would attraction to a barely totally different viewers.

“No dilution, it’s an added worth for everybody, as a result of we’re hitting the totally different targets when it comes to demographics and placement,” Domenicali mentioned.

“The fantastic thing about the expansion of our sport on this nation is we’re reaching lots of younger individuals which are beginning to be thrilled by our sport.

“We now have seen earlier than our eyes the drivers, [they are] very younger. They’ve the potential for sharing by the social channels additionally who they’re, selling our sport.

“By means of them, I feel there can be an awesome connection to develop the game in the appropriate dimension with the appropriate concepts.”

Miami track drone overview

Miami monitor drone overview

Picture by: Miami GP

Liberty Media CEO Greg Maffei felt assured that every one three US races wouldn’t solely complement one another, however would additionally entice a global following.

“One of many issues that’s particular about Method 1 is the worldwide nature,” Maffei mentioned.

“The viewers that exhibits up in Miami can be a worldwide viewers, the viewers that exhibits up in Austin already is a worldwide viewers.

“I’m completely constructive the viewers that exhibits up in Las Vegas goes to be a worldwide viewers, it’s not simply going to be a US viewers.”

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F1 reported a crowd of 400,000 for the USA Grand Prix in Austin final yr, proving the expansion of the sequence within the American market after beforehand struggling to seize the viewers.

The Miami Grand Prix will debut on the calendar this yr, whereas Austin signed a brand new 10-year deal to stage the USA Grand Prix forward of this season.

Summing up the US progress, Domenicali mentioned: “When you suppose the place we had been three years in the past, it was tough to have one grand prix full of individuals. Now we’re heading to a scenario the place this yr we’re going to have two occasions completely offered out.

“It’s providing you with the magnitude of what the US will signify for Method 1. We really feel the vibes, we really feel it’s actually one thing that should belong to this nation. It is a enormous alternative.

“To suppose that subsequent yr we’re going to have three races within the US, when you suppose once more again a few years in the past, you’ll say you might be loopy.

“We’re targeted on ensuring this might be one of the crucial vital markets for F1, not forgetting after all that we had been born in Europe, and we’re a worldwide sport.

“That is our dimension, and we’ll keep as it’s in that respect.”



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