Alpine set for blue and pink F1 livery as BWT turns into title sponsor - Motor Informed
Formula 1

Alpine set for blue and pink F1 livery as BWT turns into title sponsor

BWT has been heavily linked with a switch to Alpine in latest months, however the deal was lastly introduced by the workforce on Friday forward of the brand new season.

The workforce will probably be identified formally as ‘BWT Alpine F1 Staff’ with fast impact and the “famend pink color of BWT will probably be integrated into Alpine’s well-known blue livery”, based on the announcement.

The strategic, long-term partnership will see BWT and Alpine “unfold the message of sustainability around the globe utilising the mixed international platforms of Formulation 1 and the automotive business”.

BWT – which stands for ‘Finest Water Expertise’ – is likely one of the world’s main suppliers of water remedy programs internationally, and has loved heavy involvement in F1 courting again to its partnerships with Power India.

The corporate served because the title sponsor for the workforce in 2020 following its evolution into Racing Level, and continued as a smaller associate upon the rebrand of ‘Staff Silverstone’ into Aston Martin for 2021.

Alpine livery concept

Alpine livery idea

Picture by: Autosport

However the finish of the partnership led to a deal being struck with Alpine for the 2022 season. It is usually anticipated that former Racing Level and Aston Martin F1 chief Otmar Szafnauer will take over at Alpine as workforce boss within the close to future.

“We’re excited to announce that BWT would be the title associate for Alpine F1 Staff for the subsequent years,” mentioned Cedric Journel, Alpine Gross sales and Advertising and marketing Vice President.

“Each Alpine’s and BWT’s sustainability agendas are totally aligned on eliminating single use plastics and we’re happy to affix forces to persuade many individuals across the globe, our staff, companions, prospects and followers to scale back plastic waste.

“In parallel we are going to use the large international platform F1 offers to assist BWT of their battle towards the unfair distribution of fresh, secure and wholesome ingesting water.”

The deal will see BWT’s well-known pink branding be carried on the Alpine A522 automobile, which will probably be pushed by Fernando Alonso and Esteban Ocon this 12 months. Ocon beforehand raced with Power India when the workforce was sponsored by BWT, turning the entire automobile pink.

Alpine will unveil its new automobile for the 2022 season on 21 February.



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