Rossomondo has been brought in to exchange Manel Arroyo as chief industrial officer at Dorna, having beforehand served as vp of worldwide sponsorship and media for the Nationwide Basketball Affiliation in North America.
He was current on the Americas Grand Prix final week for the primary time, with Dorna CEO Carmelo Ezpeleta describing his arrival to the collection as “a brand new period in MotoGP.”
Utilizing his NBA background, Rossomondo has set himself the purpose of revitalising a world championship that aspires to seduce new audiences, to make sure a future as engaging because the one designed by Liberty Media to spice up the recognition of F1.
F1 is now a enterprise that generates greater than 2.5 billion euro, in line with Forbes information, and that in 2022 skilled a development that exceeded 400 million in comparison with the earlier 12 months.
“I believe it is an unbelievable property, product,” Rossomondo stated of F1 in an unique interview with Motorsport.com. “It truly is. I believe we could be nearly as good as they’re, if not higher. And I believe we may also be totally different.
“I believe we could be uniquely MotoGP. Hear, we’ll steal some concepts from them. We’re not afraid to steal the nice concepts, however we’ll have our personal good concepts and hopefully they will steal some from us.”
Rossomondo is a part of a brand new firm technique at Dorna to strengthen the MotoGP industrial equipment.
The aim of his incorporation is to regain market and display screen share, and to interrupt into the youthful generations, who’ve proven a sure disaffection for a product with an apparent sporting worth.
Photograph by: Gold and Goose / Motorsport Images
The problem is big for Rossomondo, who’s delighted with the chance.
“It means loads that MotoGP has believed in me, as a result of that implies that they consider I’ve the best expertise to hold out this journey,” says the brand new CCO.
Rossomondo admits he has been stored up at evening with concepts flooding to him about what he can do for MotoGP, a key issue being a want to maintain the collection related all year long when there is not a grand prix weekend.
“I need a competitors that’s related when there is no such thing as a grand prix,” he stated. “I am trying to preserve folks engaged all 12 months spherical, not simply on the races. Just like the NFL, which has 18 busy weekends within the common season, however they get to be related all year long.”
One other option to regenerate MotoGP is by assimilating concepts from different disciplines, such because the NBA, with Rossomondo stating: “If there’s one factor the NBA does higher than anybody else, it is storytelling.
“In the event that they consider in one thing, they’ll make it exist.”