Inaugural XE occasion boasts over 18 million viewers worldwide - Motor Informed
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Inaugural XE occasion boasts over 18 million viewers worldwide

Figures launched by the sequence, with the information collected by analysis firm YouGov Sport, report that 1500 hours of protection of the Desert X-Prix in AlUla was registered in 180 international locations.

China clocked the largest viewers share “carefully adopted by Europe and Asia” for a complete viewership of 18.7 million.

Within the UK, tv rights had been shared by ITV1, Sky Sports activities, BT Sport and BBC Purple Button and on-line providers.

Excessive E chief advertising officer Ali Russell stated: “These numbers display the large attraction, not solely of our racing format, but in addition our wider messages across the local weather disaster, each of which featured closely in our broadcast.

“As a sport with out spectators on web site, these figures are unbelievable as they present our broadcast solely mannequin actually does work to interact individuals on so many ranges, whether or not that be by means of broadcast, social or press.

“We’re wanting ahead to constructing on these statistics as we proceed by means of [the first season] and bringing the messages of our sequence round setting, electrification and equality to as many individuals as attainable.”

The YouGov Sport report additionally recorded greater than 5000 on-line articles revealed across the occasion for a complete readership of 1.6 billion, with the UK attracting the largest share.

Cristina Gutierrez, Sebastien Loeb, X44 Molly Taylor, Johan Kristoffersson, Rosberg X Racing and Catie Munnings, Timmy Hansen, Andretti United Extreme E

Cristina Gutierrez, Sebastien Loeb, X44 Molly Taylor, Johan Kristoffersson, Rosberg X Racing and Catie Munnings, Timmy Hansen, Andretti United Excessive E

Picture by: Steven Tee / Motorsport Images

YouGov Sport managing director Frank Saez added: “For a first-time occasion, these figures are extremely promising and present that Excessive E has tapped into one thing that appears to have actual potential for progress.

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“Once we watched the occasion, what leapt out instantly was the shareable content material it will produce – and that’s precisely what the information has proven.”

Excessive E co-founder Alejandro Agag introduced following the primary System E race in Beijing in 2014 that the electrical single-seater debut has scored an viewers of 40 million.

However on web site in Saudi Arabia earlier this yr, the Spaniard dismissed these preliminary numbers and admitted he had been caught up in occasions and had made up the numbers.

System E final launched TV figures in 2019 off the again of the primary season of the Gen2 automotive.

It recorded an viewers of 411 million from 13 races, giving every occasion a median of 31.6 million viewers.

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