As a part of the deal, HendrickCars.com will turn into the bulk sponsor for Larson in 35 of the 36 points-paying races.
They can even again Larson’s dust endeavours, changing into a main sponsor in all non-NASCAR occasions he competes in.
Larson’s present settlement expires on the conclusion of 2022, however this new contract extends his stick with HMS by the 2023 season.
“After we carry out on the observe on Sunday, we will really feel the affect on Monday,” mentioned Rick Hendrick, chairman and CEO of Hendrick Automotive Group and proprietor of Hendrick Motorsports.
“With the prospect to plan for the following two years, this system is barely going to assist Hendrick Automotive Group promote extra vehicles, e book extra service appointments and finally do extra enterprise.
It would additionally permit our firm to recruit proficient individuals and help our inner recognition and incentive applications.
“The extra we adopted the info, the simpler the choice turned. We’re seeing clear outcomes.”
HendrickCars.com has seen important will increase in web site site visitors due to Larson’s success.
Larson made headlines final yr when has was suspended from NASCAR competitors for utilizing a racial slur throughout a reside stream, however was reinstated for 2021.
Kyle Larson, Hendrick Motorsports, Chevrolet Camaro HendrickCars.com
Picture by: Matthew T. Thacker / NKP / Motorsport Images
The 28-year-old’s return to NASCAR’s high stage has been spectacular, profitable 4 races this season – which is greater than any driver up to now this yr – together with three in succession. He additionally gained the All-Star Race at Texas Motor Speedway.
“The possibility to increase my contract with Hendrick Motorsports and have such an superior sponsor in HendrickCars.com are issues I don’t take without any consideration,” mentioned Larson.
“I really feel like I’m driving for one of the best workforce and one of the best sponsors within the sport.
“To know that our on-track efficiency is having constructive enterprise affect off the observe is essential as a result of I need to return the unbelievable help they’ve given me.
“Everybody at Hendrick Automotive Group has made me really feel like a part of their workforce, and it’s thrilling to have the ability to symbolize an organization that loves racing like I do.
“I really feel like we’re simply scratching the floor of what’s doable.”