As a part of the deal, HendrickCars.com will turn out to be the bulk sponsor for Larson in 35 of the 36 points-paying races.
They will even again Larson’s dust endeavours, changing into a main sponsor in all non-NASCAR occasions he competes in.
Larson’s present settlement expires on the conclusion of 2022, however this new contract extends his stick with HMS by way of the 2023 season.
“Once we carry out on the observe on Sunday, we will really feel the impression on Monday,” stated Rick Hendrick, chairman and CEO of Hendrick Automotive Group and proprietor of Hendrick Motorsports.
“With the possibility to plan for the following two years, this system is simply going to assist Hendrick Automotive Group promote extra automobiles, ebook extra service appointments and finally do extra enterprise.
It can additionally permit our firm to recruit gifted folks and assist our inner recognition and incentive applications.
“The extra we adopted the info, the better the choice grew to become. We’re seeing clear outcomes.”
HendrickCars.com has seen vital will increase in web site site visitors because of Larson’s success.
Larson made headlines final yr when has was suspended from NASCAR competitors for utilizing a racial slur throughout a reside stream, however was reinstated for 2021.
Kyle Larson, Hendrick Motorsports, Chevrolet Camaro HendrickCars.com
Photograph by: Matthew T. Thacker / NKP / Motorsport Images
The 28-year-old’s return to NASCAR’s prime degree has been spectacular, profitable 4 races this season – which is greater than any driver to date this yr – together with three in succession. He additionally received the All-Star Race at Texas Motor Speedway.
“The prospect to increase my contract with Hendrick Motorsports and have such an superior sponsor in HendrickCars.com are issues I don’t take as a right,” stated Larson.
“I really feel like I’m driving for the perfect staff and the perfect sponsors within the sport.
“To know that our on-track efficiency is having optimistic enterprise affect off the observe is essential as a result of I need to return the unimaginable assist they’ve given me.
“Everybody at Hendrick Automotive Group has made me really feel like a part of their staff, and it’s thrilling to have the ability to symbolize an organization that loves racing like I do.
“I really feel like we’re simply scratching the floor of what’s potential.”