The NASCAR Corridor of Fame driver has lengthy held an fairness stake in Hendrick Motorsports and, when freed from broadcasting duties with Fox Sports activities after the primary half of every NASCAR season since retiring, Gordon would flip his consideration to working with HMS.
Gordon will formalise his function at Hendrick on 1 January, changing into its vice chairman, making him the second-ranking workforce official to chairman and majority proprietor Rick Hendrick.
This additionally implies that Gordon will finish his broadcasting function with Fox on the finish of the season.
“The tradition that Rick has created and the way he’s carried out that and the way it impacts issues far past simply what I used to be doing as a driver, was attention-grabbing to me,” Gordon defined.
“So, every year, that ramped up increasingly as I had just about half the season to dedicate my time to it.
“The extra I did that, whether or not it was coming to the observe or being again on the store on race day or simply speaking to the advertising and marketing division about sponsorship or speaking to NASCAR about Subsequent Gen or any enterprise selections that had been occurring there with different homeowners, I realised that that is the place my true ardour lies.
“I really like the game. I really like racing. However the competitors and being a accomplice with the most effective homeowners there’ll ever be in NASCAR, that’s actually what I used to be getting enthusiastic about trying forward.”
Gordon received 4 Cup Collection championships and 93 races in his spectacular profession, all with Hendrick Motorsports.
Chase Elliott, Hendrick Motorsports, Chevrolet Camaro LLumar, Jeff Gordon
Picture by: Nigel Kinrade / NKP / Motorsport Images
He turned an fairness proprietor in HMS within the late 1990s and has performed a job in a lot of the organisation’s success, together with the hiring of seven-time sequence champion Jimmie Johnson.
“From the very starting (Fox) knew that I had an fairness place at Hendrick and that sooner or later this might be house. So, that is extra about coming house for me,” Gordon added.
The workforce has been in dominant kind on this yr’s Cup sequence, having received 9 of the season’s first 19 races, and received final yr’s title with Chase Elliott.
Kyle Larson, who has received 4 races this season, secured Hendrick’s 269th Cup Collection win on the Charlotte Motor Speedway on 30 Could – breaking the file lengthy held by Petty Enterprises.
Gordon says that persevering with the work at Hendrick and guaranteeing the enterprise stays sustainable is his predominant precedence.
“As we transfer ahead, it’s about simply persevering with to have a look at the enterprise mannequin and attempt to perceive how we maintain our present companions and nurture these relationships and ensure that they’re enthusiastic about NASCAR and Hendrick Motorsports,” he mentioned.
“They definitely are proper now, and we need to proceed to see that develop, but additionally what new companions can we probably have a look at and usher in.
“There’s plenty of pleasure in our organisation proper now. So, it makes a good time for me to get into this function.”