A brand new award will make its look in F1. The Overtake Award, sponsored by the cryptocurrency firm Crypto.com (already linked to the Dash ), will reward the creator of the best variety of overruns on the finish of the season. It goals to “rejoice the bravery of pilots who’re daring of their quest for fulfillment”.
As well as, F1 notes that “New skins will likely be launched throughout dwell TV broadcasts throughout every race, to sign overtaking prospects and potential maneuvers, and to assist followers comply with the riders’ progress within the race for the Crypto.com Overtake Award,” [en indiquant] the variety of overruns made all through the marketing campaign “.
In actual fact, this award will most definitely be meant for a driver within the center or backside of the desk, who mechanically has many extra alternatives to overhaul single-seaters on the monitor than the drivers who’re on the forefront. At the moment, Sebastian Vettel appears to be the chief of such a rating after the primary 11 Grands Prix of the season.
Formulation 1, according to the work completed since taking cost of Liberty Media, continues its seek for alternatives to spotlight its key sponsors, this prize rewarding overtaking, for instance becoming a member of the perfect lap prizes in race and the quickest pit cease that are sponsored by DHL or the pole place sponsored by Pirelli.
It additionally permits the Crypto.com model to be put ahead on a wider vary of races and never solely on these in “dash format”.
Ben Pincus, Director of F1 Enterprise Partnerships, mentioned: “We’re delighted to increase our partnership with Crypto.com by introducing the Overtake Award which can combine the model into F1 all through the season, along with title sponsorship of the Dash occasions. The Crypto.com Overtake Award provides us the chance to rejoice the intuition of pilots, who know how one can make daring and strategic selections, which displays the qualities required within the cryptocurrency subject. “
Steve Kalifowitz, Chief Advertising and marketing Officer of Crypto.com, added: “We’re extraordinarily proud to introduce an unprecedented award in Formulation 1. We attempt to create partnerships that present win-win alternatives and I can not think about a extra good alternative than the Crypto.com Overtake Award.”
“This award permits our values to shine by celebrating the instances when drivers present the bravery to maneuver ahead. This season has already seen some unimaginable overtaking, and I am unable to wait to see who would be the champion of this. 12 months.”