F1 inspired survey outcomes confirmed "vibes" about fanbase - Motor Informed
Formula 1

F1 inspired survey outcomes confirmed “vibes” about fanbase

The outcomes of the F1 International Survey commissioned by Motorsport Network in partnership with F1 and Nielsen Sports activities have been launched forward of the USA Grand Prix after responses from greater than 167,000 followers in 187 totally different international locations.

The survey revealed that F1’s viewers is changing into youthful and extra numerous. The common age of respondents fell from 36 in 2017 to 32, whereas feminine participation nearly doubled over the previous 4 years.

There was additionally an increase within the variety of followers who had been following F1 for 5 years or much less, displaying explicit progress in markets equivalent to the USA, India, China and Mexico.

Domenicali referred to as the constructive figures in these outcomes “probably the most encouraging and most necessary push that we have to maintain in our wave for the longer term”.

“I feel variety and getting youthful audiences will allow us to counterpoint, by way of having the ability to seize the eye of extra individuals,” Domenicali added.

“That’s actually one thing that we’ve seen [happen with] the impact of getting the appropriate language, the appropriate narrative and the appropriate instruments which are nearer to the best way the youthful technology are working and behaving.

“That’s actually one thing that we’re going to push even more durable in that respect.”

A fan with a US flag in a grandstand

A fan with a US flag in a grandstand

Photograph by: Mark Sutton / Motorsport Images

F1 has positioned a better deal with its digital output since its acquisition by Liberty Media in early 2017, in addition to increasing into areas equivalent to enhanced dwell streaming.

The Drive to Survive Netflix documentary has additionally performed a major function in bringing new followers to look at F1, notably in the USA.

“For positive Drive to Survive had a big effect, primarily on those that have been probably not so avid followers of Formulation 1,” Domenicali stated.

“They noticed totally different narratives close to that sport. For positive it had a constructive impression.”

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Domenicali stated the youthful fanbase would had an affect on the providing F1 would supply to followers at grands prix, noting the same shift within the age of these attending races.

“That’s pushing us additionally to consider what we’re already planning, to have unimaginable occasions when persons are coming right here [to races],” Domenicali stated.

“In fact it’s a matter of pricing, but it surely’s a matter of what we’re going to provide within the pricing that we’re going to give to the individuals which are coming right here.

“We now have nice plans to the longer term. Hopefully COVID shall be behind us quickly so we are able to actually dwell the joy bodily dwell on the observe.

“That is one thing we’re going to take into accounts. However it’s good to see that the vibes and the sensation we’re having are confirmed by this analysis.”

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