The 2 events co-operated with a brief association final yr and have now expanded that in a deal that displays F1’s efforts to increase its relationships within the TV world, particularly within the American market.
The rights to broadcast races within the USA are held by Disney-owned ESPN till the top of 2025, whereas the sixth sequence of Drive to Survive is already being shot by Netflix.
Intriguingly, Paramount+ is already extensively concerned within the broadcast of main sporting occasions within the USA, notably with the NFL, UEFA Champions League and Masters and PGA golf, hinting maybe that its F1 involvement may finally transfer in that path when the rights come up for 2026 and past.
The primary indications of the brand new association have been seen on the Australian Grand Prix, the place the Kiefer Sutherland sequence Rabbit Gap was the topic of heavy promotion, with logos that includes prominently within the pitlane and elsewhere.
F1 says the brand new deal is targeted on fan engagement and that can see “the streamer’s standard content material providing come to life at F1 occasions, with Paramount+ hit sequence, blockbuster motion pictures and beloved characters taking centre stage inside Fan Zone areas, bringing collectively stars from the observe and the large display”.
Apart from Australia, the deal will lead to signage plus “digital sponsorships and promotional alternatives” undertaken in any respect six races on the American continent, particularly in Miami, Austin, Las Vegas, Montreal, Mexico Metropolis and Sao Paulo, in addition to at Silverstone, Spielberg and Monza in Europe.
Max Verstappen, Pink Bull Racing RB19, celebrates as he returns to the pits
Picture by: Mark Horsburgh / Motorsport Images
That record represents all of the race internet hosting nations the place Paramount+ is on the market as an unbiased streaming service.
“This partnership exemplifies F1’s ongoing dedication to exploring new avenues to assist promote the game and enchantment to new audiences,” mentioned Brandon Snow, F1’s managing director of business.
“Paramount+ and the content material on its platform are massively standard and, like F1, has skilled speedy progress lately.
“Collectively, we are going to use our international platforms and collective experience in leisure to additional improve the fan expertise and take each F1 and Paramount+ to new ranges.”
Marco Nobili, government vice chairman and worldwide basic supervisor of Paramount+, mentioned that his firm “continues to hunt new, revolutionary methods to achieve our international audiences, and I’m assured this partnership with F1 will proceed to assist our progress globally.
“Changing into an official associate of F1 means bringing the Paramount+ model and all our characters to life for lots of of thousands and thousands of followers worldwide.
“By way of this international deal, the worlds of motorsport and leisure will come collectively, leading to highly effective storytelling alternatives on and off the grid.”